Brand Identity & Corporate Storytelling

• Created the full OnchainLabs brand identity from scratch, including logo, color system, typography, and Corporate Visual Identity (CVI).
• Defined brand strategy and positioning, presenting OnchainLabs as a trustworthy fintech/blockchain innovator.
• Created investor decks, posters, and event materials — helping secure CHF 5M in funding and boosting visibility at conferences.

Digital Presence & Creative Execution

• Designed and developed the OnchainLabs.com website, including UX flows, product storytelling, and investor-facing pages.
• Produced marketing collateral, merchandising, and digital assets for campaigns, ensuring brand consistency across touchpoints.
• Established scalable workflows and templates to accelerate production without compromising quality.

Product Strategy, Communication & Growth

• Shaped product narratives and go-to-market positioning for WalletTwo and Engage.
• Led the communication strategy, including SEO integration, analytics, and tracking setup to measure impact across channels.
• Collaborated with engineers to translate complex blockchain concepts into intuitive user experiences, aligning messaging with growth and funding goals.

Environment & Backend

• Swift with Xcode provided a solid base for app development, with UIKit and SwiftUI forming the foundation for a responsive and intuitive UI/UX.
• A Node.js backend with Express.js, alongside Firebase Firestore, was chosen for scalability and real-time data management, handling everything from bookings to chat messages.

Firebase Services

• Authentication: Firebase Authentication for secure and seamless account creation and login.
• Realtime Database & Firestore: For storing user data, booking information, and supporting the chat functionality.
• Cloud Messaging: For personalized push notifications to keep users updated with relevant information.

Networking & Analytics

• URLSession was used for network requests, ensuring reliable communication with the backend and fetching articles.
• Push Notifications: Apple Push Notification Service (APNs) was implemented to send real-time alerts and updates.
• Analytics was considered to track user behavior and optimize app performance and engagement based on data insights.

Concept Development & Visual Storytelling

• The creative direction focused on portraying motion within structure — the organized chaos of modern work, balanced by Xpender’s effortless clarity. Through rhythmic editing, subtle motion graphics, and clear visual metaphors, the campaign bridged emotional storytelling with product functionality. We developed the concept “Effortless Control” — a narrative built around the tactile satisfaction of organization. Each filmed sequence transitioned smoothly into digital UI elements, creating a visual dialogue between the physical and digital worlds.

Production Approach & Execution

• I led both the creative and technical execution, collaborating closely with cinematographers, UI designers, and animators to ensure coherence from storyboard to post. • Live-action production: Directed multi-location shoots across corporate, travel, and home-office environments to capture realistic, relatable professional moments. • Interface design & screen integration: Oversaw design and animation of the app interface, ensuring every digital frame felt native and aligned with Danske Bank’s visual language. • Motion & compositing: Managed post-production flow, including seamless screen replacements, animation overlays, and branded motion elements that mirrored the product’s functionality. • Narrative cohesion: Worked with the editorial and sound teams to ensure pacing and tonality reflected the Xpender brand: calm, precise, and human-centered.

Impact

• The campaign successfully elevated Xpender’s perception from niche fintech tool to a recognizable extension of Danske Bank’s broader ecosystem. It demonstrated how design and storytelling could merge to humanize a technical product — transforming a mundane business process into a story about simplicity, efficiency, and empowerment.

Design System Integration

• We built a complete template ecosystem in PowerPoint and Keynote, ensuring the presentation was not only visually aligned with WSA’s updated brand identity but also highly functional. Every front page, module, and content layout was designed as a reusable building block, making it simple for teams to construct new decks while maintaining brand cohesion. Updated color palettes, typography hierarchies, and design grids brought structure to what had previously been fragmented slide design.

Data Visualization & Graphic Language

• Digital marketing frameworks can be abstract and highly technical. To solve this, we transformed long, text-heavy explanations into clear visual narratives. SEO funnels, paid media journeys, and analytics models were reimagined as easy-to-read diagrams, icon sets, and data visualizations that elevated comprehension without sacrificing precision. These new visuals gave WSA the ability to present complex marketing capabilities to both specialists and non-specialists in a way that felt professional, modern, and credible.

Collaboration & Delivery

• The project was driven by close collaboration with WSA’s brand and marketing leadership. We not only delivered a polished, fully branded presentation, but also a future-proof system — enabling their teams to create new material independently, with minimal design intervention. The final result was more than a one-off deck: it was a scalable presentation toolkit that will continue to support WSA’s global digital marketing communication in years to come.

Concept Development & Narrative Approach

• The creative idea was built around the line “Find your place in the story.” It set the tone for a filmic narrative that captured &Living’s belief that every home carries a personal story waiting to unfold. As scriptwriter and storyline developer, I structured the film as a sequence of intimate vignettes — moments of stillness, movement, and connection — each evoking the sense of harmony between space and inhabitant. Every frame was designed to feel cinematic and tactile, balancing natural light, authentic performances, and an understated score.

Visual Direction & Collaboration

• Working closely with directors Tomas Ørum and Hugo Rosenstand, I developed the visual language and ensured consistency between storytelling and execution. My role spanned from creative ideation and shot composition to overseeing tone, pacing, and emotional flow during post-production. • Cinematography: Natural, atmospheric lighting captured through slow, composed movements to reflect authenticity and elegance. • Art direction: Minimal, Scandinavian aesthetics emphasizing craftsmanship, materials, and emotional warmth. • Editing & rhythm: Designed to evoke a sense of calm discovery — mirroring the process of finding one’s perfect home. • Music & tone: Guided the sonic identity to reinforce emotional depth without sentimentality.

Impact

• The final film positioned &Living as a refined, experience-driven brand in the Danish real estate landscape — one that values emotion and design equally. The campaign was featured across high-end cinema screens and digital channels, setting a new standard for how property storytelling can look and feel. The collaboration demonstrated my ability to merge narrative direction, cinematic sensibility, and brand storytelling into a cohesive visual identity — a hallmark of my work across industries where emotional storytelling meets visual precision.

Concept & Creation.

• The foundation of Moments began with the core idea, narrative, and product branding — a feature that allowed users to create personalized soundtracks to match their videos. From the very beginning, the ambition was to go beyond static images or generic music and instead unlock an entirely new form of expression.
• Naming the feature Moments was a deliberate choice, crafted to capture the feeling of individuality, memory, and mood. Every creative decision, from tone to color palette, was tied back to this central theme of personal expression in a social context.
• Our concept development extended into product storytelling, positioning Moments as the world’s first AI-powered, truly social music experience. By blending music, technology, and social connection, we built a narrative that made the product feel both innovative and deeply human.

UX/UI Design & Product Animation.

• We designed the complete UX and UI for Moments, shaping a user journey that felt seamless, intuitive, and engaging from start to finish. From wireframes to polished interfaces, our goal was to minimize friction, allowing users to focus entirely on creating and sharing.
• Special attention was given to interactions and micro-animations, creating a visual rhythm that captured the energy and spontaneity of a social-first music platform. Every tap, swipe, and transition was crafted as a moment of delight that reinforced the product’s playful spirit.
• Product animations were developed to bring the interface to life, not just for aesthetic purposes, but also to guide users, provide feedback, and create a sense of immersion. These details made the app feel dynamic, alive, and aligned with its core mission of enabling self-expression through music.

Campaign & Storytelling.

• The launch of Moments was supported by a full campaign package, including visuals, animations, and messaging, all designed to deliver a cohesive and instantly recognizable identity. Every element, from typography to motion language, was aligned to reinforce the product’s core promise.
• To bring the vision to life, we directed and produced the campaign film, carefully shaping its narrative to embody what Moments stands for — a space where music, video, and connection merge seamlessly. The film became the centerpiece of the launch, setting the tone for how users would perceive and engage with the product.
• Storytelling was rooted in authenticity: real, relatable scenarios that users could instantly recognize from their own lives. By focusing on everyday expressions of mood and individuality, the campaign created emotional resonance, built trust, and established long-term affinity between users and the brand.