Concept & Creation.

• The foundation of Moments began with the core idea, narrative, and product branding — a feature that allowed users to create personalized soundtracks to match their videos. From the very beginning, the ambition was to go beyond static images or generic music and instead unlock an entirely new form of expression.
• Naming the feature Moments was a deliberate choice, crafted to capture the feeling of individuality, memory, and mood. Every creative decision, from tone to color palette, was tied back to this central theme of personal expression in a social context.
• Our concept development extended into product storytelling, positioning Moments as the world’s first AI-powered, truly social music experience. By blending music, technology, and social connection, we built a narrative that made the product feel both innovative and deeply human.

UX/UI Design & Product Animation.

• We designed the complete UX and UI for Moments, shaping a user journey that felt seamless, intuitive, and engaging from start to finish. From wireframes to polished interfaces, our goal was to minimize friction, allowing users to focus entirely on creating and sharing.
• Special attention was given to interactions and micro-animations, creating a visual rhythm that captured the energy and spontaneity of a social-first music platform. Every tap, swipe, and transition was crafted as a moment of delight that reinforced the product’s playful spirit.
• Product animations were developed to bring the interface to life, not just for aesthetic purposes, but also to guide users, provide feedback, and create a sense of immersion. These details made the app feel dynamic, alive, and aligned with its core mission of enabling self-expression through music.

Campaign & Storytelling.

• The launch of Moments was supported by a full campaign package, including visuals, animations, and messaging, all designed to deliver a cohesive and instantly recognizable identity. Every element, from typography to motion language, was aligned to reinforce the product’s core promise.
• To bring the vision to life, we directed and produced the campaign film, carefully shaping its narrative to embody what Moments stands for — a space where music, video, and connection merge seamlessly. The film became the centerpiece of the launch, setting the tone for how users would perceive and engage with the product.
• Storytelling was rooted in authenticity: real, relatable scenarios that users could instantly recognize from their own lives. By focusing on everyday expressions of mood and individuality, the campaign created emotional resonance, built trust, and established long-term affinity between users and the brand.