Client:
WSAudiology
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Year:
2023
Services:
Branding · Presentation Design · Data Visualization · Templates · Storytelling
Designing a Scalable Presentation System
WSAudiology approached us with a complex challenge: transform an extensive digital marketing presentation into a cohesive, branded tool that could be used across markets. The original deck spanned hundreds of slides covering SEO, paid advertising, analytics, and social media. Our role was to refine the structure, update the visual identity, and deliver a full suite of front pages, graphics, and templates aligned with WSA’s brand.
We developed a modern, flexible presentation system — ensuring consistency across every slide while leaving room for local market adaptation. The result was not just a polished presentation, but a long-term design framework WSA could reuse, scale, and customize for future needs.
Design System Integration
- We built a complete template ecosystem in PowerPoint and Keynote, ensuring the presentation was not only visually aligned with WSA’s updated brand identity but also highly functional. Every front page, module, and content layout was designed as a reusable building block, making it simple for teams to construct new decks while maintaining brand cohesion. Updated color palettes, typography hierarchies, and design grids brought structure to what had previously been fragmented slide design.
Data Visualization & Graphic Language
- Digital marketing frameworks can be abstract and highly technical. To solve this, we transformed long, text-heavy explanations into clear visual narratives. SEO funnels, paid media journeys, and analytics models were reimagined as easy-to-read diagrams, icon sets, and data visualizations that elevated comprehension without sacrificing precision. These new visuals gave WSA the ability to present complex marketing capabilities to both specialists and non-specialists in a way that felt professional, modern, and credible.
Collaboration & Delivery
- The project was driven by close collaboration with WSA’s brand and marketing leadership. We not only delivered a polished, fully branded presentation, but also a future-proof system — enabling their teams to create new material independently, with minimal design intervention. The final result was more than a one-off deck: it was a scalable presentation toolkit that will continue to support WSA’s global digital marketing communication in years to come.
