Client:
OnchainLabs
.png)
Year:
2025
Services:
Chief Product Officer & Brand Lead
The Future of Engagement
At OnchainLabs, I led the company’s product and brand strategy as CPO, turning a complex Web3 vision into products and narratives that were clear, usable, and compelling for both mainstream users and investors. My role spanned product ownership, UX leadership, and brand development — from shaping funding decks and communication strategy to guiding design systems and final user interfaces.
From Vision to Market: Leading Brand, Product & Strategy
Brand Identity & Corporate Storytelling
- Created the full OnchainLabs brand identity from scratch, including logo, color system, typography, and Corporate Visual Identity (CVI).
- Defined brand strategy and positioning, presenting OnchainLabs as a trustworthy fintech/blockchain innovator.
- Created investor decks, posters, and event materials — helping secure CHF 5M in funding and boosting visibility at conferences.
Digital Presence & Creative Execution
- Designed and developed the OnchainLabs.com website, including UX flows, product storytelling, and investor-facing pages.
- Produced marketing collateral, merchandising, and digital assets for campaigns, ensuring brand consistency across touchpoints.
- Established scalable workflows and templates to accelerate production without compromising quality.
Product Strategy, Communication & Growth
- Shaped product narratives and go-to-market positioning for WalletTwo and Engage.
- Led the communication strategy, including SEO integration, analytics, and tracking setup to measure impact across channels.
- Collaborated with engineers to translate complex blockchain concepts into intuitive user experiences, aligning messaging with growth and funding goals.
