ZENE was a Swiss-based Web3 social media research experiment, backed by $5.5M in funding. Designed to give users full control over their content, data, and digital assets, it leveraged blockchain technology to enable ownership, trading, and monetization through NFTs and tokenized assets. With a 3D user interface and AI-powered search, ZENE redefined digital interaction—allowing users to discover content based on their interests rather than advertiser-driven algorithms.

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At Apropos Creative, we helped shape ZENE’s brand narrative, visual identity, and investor messaging, ensuring their vision for a decentralized, user-owned social media was clearly communicated to both investors and users.